--- title: Optimize Crop Performance & Mitigate Abiotic Stress in Strawberries description: This webinar includes a deep dive into UBP technology, the technology behind new product Illustria. Learn more about Illustria’s benefits in strawberries. --- [Skip to content](https://webinars.profarmgroup.com/illustria-strawberries#main-content) [![Pro Farm Group, Inc.](https://webinars.profarmgroup.com/hs-fs/hubfs/ProFarm%204%20color-Blue%20Type-Horizontal%20Lockup%20(1)-1.png?width=300&height=53&name=ProFarm%204%20color-Blue%20Type-Horizontal%20Lockup%20(1)-1.png)](https://www.profarmgroup.com/) - [ABOUT](https://www.profarmgroup.com/about-us/company-overview) - [CROPS](https://www.profarmgroup.com/crop) - [PRODUCTS](https://www.profarmgroup.com/products) - [TALK TO A CROP EXPERT](https://www.profarmgroup.com/experts) - [CONTACT](https://www.profarmgroup.com/contact) - [WEBINARS](https://profarmgroup.com/webinars) Open main navigation Close main navigation - [ABOUT](https://www.profarmgroup.com/about-us/company-overview) - [CROPS](https://www.profarmgroup.com/crop) - [PRODUCTS](https://www.profarmgroup.com/products) - [TALK TO A CROP EXPERT](https://www.profarmgroup.com/experts) - [CONTACT](https://www.profarmgroup.com/contact) - [WEBINARS](https://profarmgroup.com/webinars) --- # Optimize Crop Performance in Strawberries with Illustria™ Learn how to use best practices & biologicals to optimize crop performance in strawberries. - Hear first-hand from strawberry grower, **Brett Ferini** of **Rancho Laguna Farms**, on his experience incorporating Illustria into his farming operation. - Discover **UBP™ Technology**, the science behind Illustria, will be presented by Seth Little, Product Manager at Pro Farm Group. - **Learn more about Illustria's benefits** & why growers will want to use this product on strawberries. - Review other ProFarm strawberry offerings, including **Jet-Ag® 5% + Stargus® Biofungicides** for soil health & **Grandevo® WDG & Venerate® XC Bioinsecticides** for insects & mites. Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://webinars.profarmgroup.com/illustria-strawberries) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://webinars.profarmgroup.com/illustria-strawberries) [X Twitter icon](https://twitter.com/intent/tweet?url=https://webinars.profarmgroup.com/illustria-strawberries) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://webinars.profarmgroup.com/illustria-strawberries) [envelope icon](mailto:?body=https://webinars.profarmgroup.com/illustria-strawberries) ![Screenshot 2024-08-29 at 11-40-28 AM](https://webinars.profarmgroup.com/hs-fs/hubfs/Screenshot%202024-08-29%20at%2011-40-28%20AM.png?width=150&name=Screenshot%202024-08-29%20at%2011-40-28%20AM.png "Screenshot 2024-08-29 at 11-40-28 AM") Photo Credit: Janene Scully / Noozhawk photo Brett Ferini is a fifth-generation farmer for Rancho Laguna Farms in the Santa Maria Valley of California. Brett & his family farm strawberries, caneberries, lettuce, broccoli, & cauliflower. They farm a total of 2,000 acres, & about 430 of those acres are strawberries--both conventional & organic. Brett is a talented young grower with a lot of experience using organic practices in his conventional farming systems to improve production year-over-year. ![large 8](https://webinars.profarmgroup.com/hs-fs/hubfs/large%208.jpg?width=150&height=225&name=large%208.jpg "large 8") Seth Little is Product Manager for Fertilizers & Adjuvants at Pro Farm Group. He is a 12th-generation American farmer, & a fifth-generation Purdue graduate. Raised on a large cattle & irrigated row crop farm in Northwest Indiana, Seth has over two decades of experience helping growers as a seasoned  agronomist. Seth has served as a retail, production, & technical agronomist for Growmark, Cargill, Pioneer, & DuPont Crop Protection. After the Dow/DuPont merger, Seth farmed full-time & sold Pioneer Seed with his uncle before taking on an R&D & technical sales role in granular & powder crop protection chemicals & biologicals. Seth offers expertise and insight for both conventional & organic farming operations.  ![large 11](https://webinars.profarmgroup.com/hs-fs/hubfs/large%2011.jpg?width=150&height=225&name=large%2011.jpg "large 11") Jon Collison, PCA & CCA, brings over three decades of agronomic experience to his role at Pro Farm Group. Jon is from a fourth-generation family farm & has devoted his career to agriculture. Jon has held various diverse roles over the years including Farming (Family Farm & J.G. Boswell Co.), Consulting & Agronomy Retail (Servi-Tech, Inc., Farmland Industries & Helena), Regional Sales Manager & Almond Crop Manager (Yara North America), & Technical Sales Manager (Alltech & Valagro) before joining ProFarm in the summer of 2024 as the Central California Coast Territory Sales Manager. Jon has a BS in Agronomy from Iowa State University & has been a Certified Crop Advisor (CCA) & California Ag Pest Control Advisor (PCA) for the past 23 years.  [ < Return to Upcoming Webinar Registrations](https://webinars.profarmgroup.com/past-webinar-recordings?hsLang=en) [Watch a Past Strawberry Webinar >](https://webinars.profarmgroup.com/strawberries-plant-health?hsLang=en) [![ProFarm 4 color-Blue Type-Horizontal Lockup (1)-1](https://webinars.profarmgroup.com/hs-fs/hubfs/ProFarm%204%20color-Blue%20Type-Horizontal%20Lockup%20(1)-1.png?width=200&height=35&name=ProFarm%204%20color-Blue%20Type-Horizontal%20Lockup%20(1)-1.png "ProFarm 4 color-Blue Type-Horizontal Lockup (1)-1")](https://www.profarmgroup.com/) Pro Farm Group | 1530 Drew Avenue, Davis, CA 95618 [facebook-f icon](https://www.facebook.com/profarmgroup) [linkedin-in icon](https://www.linkedin.com/company/profarmgroup/) [X Twitter icon](https://www.twitter.com/profarmgroup) [instagram icon](https://www.instagram.com/profarmgroup) [Follow us on Facebook](https://www.youtube.com/@YoutubeProFarmGroup) © 2024, Pro Farm Group, Inc. All Rights Reserved. Regalia, Stargus, Grandevo, Venerate, Haven, Pacesetter, Jet-Ag, Jet-Oxide, Amplitude, Majestene, Zelto, Zequanox, Opportune, BioUnite, BIO WITH BITE., TerraConnect, UBP, UBP-110, UBP Seed Treatment, Emergen, Illustria, Soverna and Takla are trademarks of Pro Farm Group Inc. Lumibio, Lumibio Valta, Lumibio Kelta, Lumibio Optima, Foramin, Foramin ST, Ympact and Pro Farm are trademarks of Pro Farm Technologies. All other trademarks and company names are the property of their respective owners. Always read and follow label instructions. \*Cannabis: Canada and where legal in other areas.